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ADD. Nature or Nurture.
Twitch Point Planning was born out of today’s fast twitch media world. Twitch point planning attempts to understand, map and manipulate consumers – moving them closer to a transaction via the various...
View ArticleTwitch Point vs. Engagement Planning
There is an 8-slide presentation on Twitch Point Planning I’ve shared with a few people in the know and on one occasion, with Michael Stich, COO of Rockfish Interactive, I was challenged to blow it out...
View ArticleFishing With Hooks and No Line.
After reading a Sony Vaio laptop ad this morning I clicked on the QR code. These little goodies are the rage, and rightly so, but many marketers haven’t quite figured them out yet. The worst attempts...
View ArticleTwitch Point Planning Examples.
I write about and consult on a new media marketing rigor called Twitch Point Planning — the ability to “understand, map and manipulate” media twitch points in ways that move consumers closer to a sale....
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A Content Marketing Tip and Story.
Content marketing starts with being seen. Following is a story and insight. And a Twitch Point crumb trail. This morning I was reading a New York Times article (a daily anchor read) describing a new...
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A Twitch Point Planning Example.
Readers have heard me speak of a little marketing convention called Twitch Point Planning, which I define as “undertanding, mapping and manipulating consumers closer to a sale.” Twitch Point Planning...
View ArticleSecond Screen Twitch.
The second screen is a fundie of Twitch Point Planning and driver of moving a consumer closer to a sale. The ability to stall or hold the first screen, while pursuing the second, is part of Twitch...
View ArticleTwo Joshes.
Over the last few days I’ve met with two really smart Joshes. Okay, one Josh and one Joshua. Both gentlemen live and work in digital and media realms and both were nice enough to hear about “Twitch...
View ArticleRetargeting Isn’t Selling.
There is a digital marketing practice called retargeting through which advertisers, thanks to a cookie or pixel tracker, serves you an ad message based upon your previous web shopping. If you shop...
View ArticleIt’s Evolution Baby. (Da, da, da, da dahn.)
Raise your hand if you think this mobile computing, mobile communications thing is a fad. Exactly…tricorders are here to stay. Facebook just announced that 49% of its ad revenue is from mobile...
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Twitchable Moments.
I wrote earlier in the week about ad tracking application iSpot and how it will help marketers with Twitch Point Planning. Twitch Point Planning being a new transmedia planning tool that takes...
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Customer Journey…a Road Too Long?
Do you know your products top 5 twitch points? You should. Customer journey is a new age marketing tool used by comms planners to find better ways to intersect with and influence customers. They map...
View ArticleTwitch Point Planning Explained
Go Forth and Twitch is the title of a post on something I call Twitch Point Planning. It’s been getting some search traction online. Twitch Point Planning is a communications planning tool ,the goal of...
View ArticleLast Touch.
I’ve been learning a lot lately about marketing technology. It’s fascinating and scary. I recently had a lesson on the digital metric “last touch” before a sale. The lead attributed to the platform...
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